Electronic mail (or e-mail) a store and forward method of composing, sending, storing, and receiving messages over electronic communication systems.
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Why e-mail marketing?
- direct and fast type of comminication. You may start receiving customer replies in minutes! - trackable communication. You always know how many subscribers really read your newsletter. - inexpensive way of communication
Email marketing software
Below is a list of software for sending group mail and tracking e-mail campaign effectiveness:
Atomic Mail Sender - a feature rich mass mail with tracking capabilities.
Atomic Email Tracker - web based service for tracking how many people read your newsletter and click the links.
Software for maintaining mailing lists:
Atomic List Manager - over 20 operations under mailing lists! With just a single click you may sort or split mailing list, delete duplicates e-mail addresses, combine two or more lists or subtract one list from another
Software for collecting e-mail addresses:
Atomic Email Hunter - a leading tool for extracting e-mail addresses from Internet. It comes with such competitive features as extracting e-mail from Flash-sites, searching e-mail addresses at all popular SEs, fast multithreaded working.
Atomic Newsgroup Explorer - very fast email grabber for harvesting e-mail addresses from newsgroups (NNTP servers).