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Postcard Marketing Insight From the Pros
Direct Mail Postcards Target Your Audience
Postcard Marketing Campaign
A business that customers hear from is one that they will keep in mind and keep doing business with. Like any other marketing campaign, sending postcards to your customer and prospect list is not a one-time event. If postcard marketing is the only vehicle you are using to connect with your customers, you should consider a minimum of four mailings and ideally up to 12 mailings per year. Effective postcard campaigns are based on the season and sales cycle of your business. For guidance on planning your next postcard campaign, download WriteProz Communications Free Postcard Planning Tool Kit.
Postcard Marketing Copy
For many businesses finding the time to create and write a sustainable campaign prevents them from taking full advantage of this low cost yet effective marketing tool. Hiring professional writers to create your copy not only saves you time, but also ensures that the right message is sent. For those on tight budgets, a cost effective writing service worth investigating is:
Postcard Marketing Ideas That Sell
Effective postcards offer useful snippets of information that your target audience will hold onto or use to redeem your service. In fact, when done properly, your prospects will not only collect your postcards, but will also look forward to receiving them. Popular postcard ideas include:
Postcard Design Planning
Beyond the look of your postcard, there are critical elements that your design must consider:
Why Postcard Marketing Fails
Two most common reasons why postcard campaigns fail are:
Postcard Mailing List
Mailing your newsletter to customers and prospects that are familiar with your business shows a greater return on investment than buying a list of strangers. Build your mailing list based on current and former clients, prospects, referral sources, staff, and association/trade group board members or newsletter editors related to your business niche. Segment your mailing list, and build a campaign targeted to each group.
Postcard Postage Costs
Depending on the size, number, and design specifications, the cost of mailing a postcard ranges from $0.32 to $0.41. The U.S. Postal Service offers online calculators and design guidelines to assist you in determining our postage costs:
Postcard Marketing Resources
Wanted - Postcard Success Stories
Do you have a postcard that really works for your business, or you have received a postcard that moved you to action? If so, submit it to the Postcard Marketing Success Gallery.
About WriteProz Communications
WriteProz is dedicated to providing the best resources, services, and how to guides available for home based businesses. We focus primarily on: