Search Engine Marketing

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Search Engine Marketing -- What is that?

I think we know what 'Search Engine' means: a website that lets you search the Internet.


Marketing is a bit more elusive term, so let's try to define it.

Definition 1: "Marketing is the core business philosophy which directs the processes of identifying and fulfilling the needs of individuals and organizations through exchanges which create superior value for all parties". Yawn!

Definition 2: "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives." Better, but still Yawn

Definition 3: "Marketing is getting and keeping customers" Ding!!


Getting and Keeping Customers. But 'Wait' you say, Sales gets customers, Support keeps customers. No, no, no. Marketing gets and keeps customers; Sales, Support and the rest simply execute the Marketing strategy for doing so.

So let's combine the definitions of the two terms in question: 'Search Engine' and 'Marketing' into an answer to the original question of 'What is Search Engine Marketing?'

     Search Engine Marketing is Getting and Keeping Customers Thru Search Engine Websites 

So, what are the most successful strategies for getting and keeping customers using search engine?? You will find ALL your answers on our site: