Small Business

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Small business simplified


Introduction

You owe it to yourself to do something remarkable someday. Why not start today?

Fear of Failure

Let's get this out of the way.

Entrepreneurship can be a great source of personal achievement - but it can also be a source of failure. There’s no real way to eliminate the failure aspect. The best thing to do is acknowledge it, and simply keep moving forward.

Moving forward

Whether you are selling products or offering services, this book will give you the knowledge you need to start your own business. It’s a bare bones approach, but by the end of this book, you'll have learned absolutely everything you need to know.

You'll also learn how to manage your business - so that it never consumes your life. This is core to the SimpleStartup movement.

A movement

SimpleStartup is a movement. Its goal is to make starting and managing a business, well... simple.

Our role will be to eliminate as much stress and confusion from the process as possible.

Your role then will simply be to start.


Introducing the SimpleStartup way

So... What makes a SimpleStartup business different? Why is it better?

Let's break it down:

Employees

The old way: Hire as many employees as you can. It was a symbol of status and an indicator of how successful your company was.

The SimpleStartup way: Zero employees - if you can't do it yourself, you outsource it - employees are a re-occurring expense that you can live without.

Financing/Funding

The old way: get outside funding - get an office, hire like crazy, spend loads of money on advertising, hope like heck that you can make sales.

The SimpleStartup way: only spend money to make your prototype - use your home as your office, work an hour or two each night with no employees, sell at a pace you are comfortable with because you don't have any huge expenses pressuring you to get big.

Marketing

The old way: Take a bunch of the money you raised and spend it on magazine ads, TV ads, radio ads, and internet ads, praying that sales will follow

The SimpleStartup way: Start off slow with a small budget, measuring everything along the way. Sell products and services that are worth talking about so that your customers do your marketing for you.

Investment Required

The old way: Life altering changes - you had to quit your job, mortgage your home, sacrifice all of your time, and miss out on life - all because you had to get big in order to survive.

The SimpleStartup way: Keep your life the way it is, keep your job or stay at home with your kids, work an hour or two each night, and stay small with the possibility of making an additional $10,000-$50,000 per year for your family.

Failure

The old way: You lose your house, you become depressed, your family life is shot, and your life savings is drained.

The SimpleStartup way: You learn from your mistakes - and since you only spent $500 it's more of a learning experience than a loss, life stays the same for you and your family, you take a break and then try again with another business six months later.

Wrapping it up

Big is out. Small is in. Stay small, stay flexible, stay frugal and learn as you grow.