- 1 Web Analytics Terminology
- 2 Web Analytics Books
- 3 Web Analytics Articles at The Marketing Technology Blog
- 4 Web Analytics Online Resources
- 5 Web Analytics Conferences
- 6 Web Analytics Organizations
- 7 Web Analytics Providers
- 8 Mobile Analytics Providers
- 9 Web Analytics Solutions
- 10 About the Web Analytics Page
Web Analytics Terminology
What's a Hit?
A 'hit' is really a useless measure. Hits refers literally how many requests were made of your server. In the good ol' days, this was a great measurement since a web page was usually an independent entity. Once upon a time, images were the exception, not the rule. Requesting a web page literally displayed a single full web page. That's not the case anymore.
Analytics Packages are Downplaying Hits
Login to your favorite Analytics package (I like Google Analytics and Clicky) and you won't find 'hits' anywhere. Thankfully, the Analytics professionals are finally paying attention to the metrics that matter most. Clicky even adds your feed statistics from the Feedburner API to your reporting!
Here are the key performance metrics to watch for your Web Site:
- Pageviews - Pageviews are the total number of full pages that are loaded throughout all the visits and within the timespan you are measuring.
- Pages per Visit - Pageviews are important when you're taking a clean look at how many of your visitors actually stick around. 7 visitors and 7 pageviews? That means each visitor only read one page. As a blogger, my Pageviews are much lower than I'd like, so monitoring them is imporant. Great content and linking between posts will keep visitors around or attract them to other posts. You'll see many links within my posts as well as som erelated posts in my sidebar... those are there to try to keep folks around. The more they stick around, the better I'm doing!
- New Visitor Rate - Out of everyone that visits your web site, this is a count of the ones that have never visited in a percentage format. I like to keep an eye on this number as well... as long as I can maintain my existing visitors and push new ones, that means I'm retaining readers and growing.
- Bounce Rate - These are the folks that visit your site and bail out. This normally means they just weren't finding what they were looking for. Keep an eye on this... it may be that you're getting incorrectly indexed for your content or your content stinks. Make sure you promote what you are and then stick to it. That will keep folks around.
- Average Time On Site - Like Pages per Visit, the more the better, right? For me, sure. However, for a website where I'm selling something, this could mean that my site is a pain in the butt to navigate and I need to do some work. Making people move around your site uncomfortably may increase your average time on site, but they'll never come back.
- Conversions - within the ecommerce world, a 'conversion' is usually a purchase. It means they came, they found, they bought! For a blog like mine, it may mean they clicked on an advertisement, made a speaking engagement request, or downloaded a pamphlet. What's the goal of your blog or website? Are you actually measuring that as a conversion? You should be! Within Analytics packages, conversions are normally measured by programmatically adding 'Goals' to your site in the Analytics package with some specific code in your confirmation pages. (ie. Thanks for downloading!).
Originally posted at The Marketing Technology Blog
Web Analytics Books
- Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business
- Google Analytics
- Google Analytics 2.0
- Web Analytics For Dummies
- Actionable Web Analytics: Using Data to Make Smart Business Decisions
- Web Analytics: An Hour a Day
Web Analytics Articles at The Marketing Technology Blog
- Google Analytics - how to track a page hosted outside your site
- Google Analytics - tracking category popularity in WordPress using Google Analytics
- Web Analytics - how bad do Analytics packages overstate the number of visitiors?
Web Analytics Online Resources
- Web Analytics Demystified
- The Official Google Analytics Blog
- Clicky Analytics Blog
- Matt Belkin's Blog Inside Web Analytics
Web Analytics Conferences
Web Analytics Organizations
Web Analytics Providers
- Clicky Web Analytics a fantastically simple web analytics application.
- FeedBurner - Really Simple Syndication (RSS) Analytics
- Google Analytics
- Nedstat serving Europe
- Visual Sciences
- ZeroDash1 - Web Analytics, Search Marketing, and Behavioral Targeting Services
Mobile Analytics Providers
Web Analytics Solutions
- For WordPress
About the Web Analytics Page
Page owned and operated by Douglas A. Karr, The Marketing Technology Blog